#socialdistancing doesn’t apply to social media.

Using social media is a great way to keep in contact with your clients and other businesses during these difficult times ….

Social media is a great channel to keep in contact with your customers, and other businesses, and gives you the opportunity to provide real-time updates on your current trading model.

I’ve been surprised how many businesses are not proactively keeping their clients up to speed (either directly or via social media) on the current advice to their clients – just a few tips.

• Be considerate – our blog post a few weeks ago reminded you that this isn’t a time for opportunistic sales, you’ll win no friends by using the current pandemic as leverage for ‘flogging’ another product, but rather words of reassurance, that you are there for your client if there is anything they need or require clarification upon.

• Be prepared and find out what contingency plans are in place from insurers, many of who have already been flexible in their approach, especially with lifting unoccupied restrictions on property damage, and inspection requirements. We’ve listed a few insurers below who are taking a proactive stance.

• Be knowledgeable in your advice, covers may need to be changed or alternative products offered to ensure continuity of cover, be proactive rather reactive and reach out to customers who may need some guidance.

• Be proactive and tell your clients that cover remains in force, or is subject to conditions. Don’t wait until a claim arises to be the bearer of bad news.

A selection of links to insurers websites being proactive in their approach to extensions of cover in response to the Coronavirus.

• AIG – Not much from AIG UK esp on social media.
• AVIVA – Stance on revised occupancy conditions, and more.
• Ageas – Motor and property advice during the CV19 crisis.
• Allianz – Move to 60 day period on unoccupied property.
• AXA – Dedicated hub for issues surrounding CV19.
• Broker Direct – Not much from these guys on cover.
• Chubb – Not much on cover, although wide already!
• Covea – Not much at all really, disappointing.
• Ecclesiastical – Comprehensive list of temporary measures.
• Ge0 – Surprisingly little on web site or social media.
• Hiscox – Dedicated FAQ page for CV19 issues.
• L&G – Not much on their GI broker pages. See Allianz.
• Miles Smith – Little use of social media.
• RSA – Good dedicated FAQ pages for both personal and commercial
• UK General – Not much on cover either
• Zurich – Guidance on unoccupied property and BI covers.

If you need help putting a campaign together, please reach out to us – we’re happy to help.